The Hotel Continental in Santa Margherita Ligure is a splendid structure built at the beginning of the twentieth century, in delicate Art Nouveau style. The hotel has become over the years a renowned, exclusive, and refined tourist destination.

From the photoshoot for the Hotel Continental in Santa Margherita Ligure that I realized in April 2019 comes a significant case history on the potential of the impact of a new photoshoot in the commercial success of a hotel.

The increase in bookings in the period immediately following the publication of the new photos, which runs from July 17 to September 8, 2019, compared to the same period last year was 61.63%. Analysis and tracking of customer behavior when booking the property found that the impact of the photos was critical to achieving such success.

Source Kataspendo